Privacy policy
Privacy policy of Wilhelm Modersohn GmbH & Co. KG (part of Leviat)
1. Contact details of the responsible person:
Wilhelm Modersohn GmbH & Co. KG (part of Leviat)
Jürgen Matzelle, Joachim Liehr
Industriestr. 23
32139 Spenge
Phone: +49 5225 8799-0
Fax: +49 5225 8799-45
E-mail: info@modersohn.de
2. Data Protection Officer:
bits + bytes it-solutions GmbH & Co. KG
Hommeswiese 136
57258 Freudenberg
E-mail: datenschutz@bits-bytes.de
Phone: 0700 20 30 10 20
3. Purposes of the processing:
3.1 Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: Browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request, IP address. This data is not merged with other data sources.
The basis for the data processing is Art. 6 para. 1 lit. f DSGVO. Our legitimate interest follows from the purposes of data collection listed above, which are necessary for the operation of the website.
3.2 Consent to the use of cookies
For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.
When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.
CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).
3.3 Data processing agreement
We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
3.4 Server log files
Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
- Your consent status or the withdrawal of consent
- Your anonymised IP address
- Information about your Browser
- Information about your Device
- The date and time you have visited our website
- The webpage url where you saved or updated your consent preferences
- The approximate location of the user that saved their consent preference
- A universally unique identifier (UUID) of the website visitor that clicked the cookie banner
4. Analysis tools and advertisement (Third-party analysis tools and tools)
When visiting our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following data protection declaration.
You can object to this analysis. We will inform you about the objection options in this data protection declaration.
This website uses the advertising services of B2B Media Gropup GmbH (formerly Aumago GmbH), Bahnhofstr. 5, 91245 Simmelsdorf (near Nuremberg), Germany. B2B Media Group is a B2B data technology provider that aggregates data for its customers from over 500 B2B sources via its own B2B.IQ platform and offers marketing and sales solutions such as display advertising e.g. banner ads and image-text campaigns for website operators. B2B Media Group maintains subcontracting relationships in connection with data collection with the following third-party providers:
Adform A/S, Wildersgade 10B, 1 sal, 1408 Copenhagen K, Denmark.
Demand Side Platform (DSP): in the context of targeting online marketing campaigns, matching of pseudonymous cookie IDs
Google Marketing Platform, Gordon House, Barrow Street, Dublin 4, Ireland
Demand Side Platform (DSP): in the context of target group-specific management of online marketing campaigns, matching of pseudonymous cookie IDs
Virtual Minds GmbH (formerly The ADEX GmbH), Ellen-Gottlieb-Str. 16, 79106 Freiburg im Breisgau, Germany
Data Management Platform (DMP): in the context of collecting pseudonymous cookie IDs and advertising IDs with IP addresses.
4.1 Post View Tracking
This website uses Google DoubleClick cookies (floodlights). Doubleclick is a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Cookies are small text files that are stored in a user's browser. These are used to evaluate the use of this website. The data collected is only evaluated for statistical purposes and in anonymous form. In the process, a pseudonymous identification number (ID) is assigned to your browser. DoubleClick cookies do not contain any personal data. You can prevent the use of cookies by downloading and installing the browser plug-in available under the following link under the item DoubleClick deactivation extension. Alternatively, you can deactivate the DoubleClick cookies on the Digital Advertising page under the following link.
The cookies are used to advertise products of this website operator (retargeting). At a later point in time, the user may be shown advertisements (e.g. banner ads, text-image ads, videos, etc.) on other websites in this regard. Users can object to the retargeting functionality by changing the display preferences of the Google Remarketing Tags or deactivating retargeting. Alternatively, users can opt out of the use of cookies by third parties by using the Network Advertising Initiative opt-out page."
4.2 Google service
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") within the scope of your consent for the analysis, optimisation and economic operation of our online offer.
4.2.1 Google Analytics
This website uses Google Analytics as a web analysis service. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. The data sent by us and linked to cookies is automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month.
We would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are shortened by Google in member states within the European Union or in other contracting states of the Agreement on the European Economic Area before transmission in order to exclude a direct reference to persons. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this respect and setting options for protecting your privacy, please refer to Google's data protection information at https://policies.google.com/privacy?hl=en-GB&gl=de and specifically for Google Analytics at https://policies.google.com/technologies/partner-sites?hl=en-GB and at https://support.google.com/analytics/answer/6004245?hl=en.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Your consent is required for this data processing, Art.6 Abs.1 S.1 lit.a DSGVO. You can revoke your consent at any time with effect for the future by editing the cookie settings.
You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set, which prevents the future collection of your data when visiting this website with this end device.
https://tools.google.com/dlpage/gaoptout?hl=en
4.2.2 Google Adwords
We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookieID and on the basis of the pages you have visited. This serves to protect our legitimate interests in the optimal marketing of our website, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After the end of the purpose and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.
Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalise the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.
You can deactivate the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.
4.2.3 Google Maps
On this website, we use the services of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function. By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website.
In order to use the interactive map from Google Maps, you must first agree to its use and give your consent. Only then will the map be loaded and your data forwarded to Google. The use of Google Maps is based on your consent pursuant to Art. 6 Para. 1 lit. a DSGVO.
4.2.4 Google Tag Manager
We use the service called Google Tag Manager from Google. "Google" is a group of companies and consists of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC.
We have concluded an order processing agreement with Google. The Google Tag Manager is an auxiliary service and only processes personal data itself for technically necessary purposes. The Google Tag Manager takes care of loading other components, which in turn may collect data. The Google Tag Manager does not access this data.
For more information on the Google Tag Manager, please see Google's privacy policy.
Please note that American authorities, such as intelligence agencies, could potentially gain access to personal data that is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated, due to American laws such as the Cloud Act.
4.2.5 YouTube
We use the provider YouTube, a service of Google, to embed videos. These videos are stored on www.youtube.com and can be played directly from our site. YouTube uses cookies for data collection and statistical data analysis. YouTube uses cookies, among other things, to collect reliable video statistics, to prevent fraud and to improve the user experience. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by YouTube on servers in the United States. Your IP address cannot be assigned unless you have logged in or are permanently logged in to YouTube or another Google service before accessing the page. If you do not wish this, you must log out of your YouTube account and your other Google accounts.
Through the YouTube cookies, we receive statistical values on the retrieval of individual videos embedded in the website without a reference to the respective user.
The embedded videos from YouTube are used within the scope of permitted use by YouTube, which all users must accept. If you see copyrights violated, please report this directly to YouTube. We use embedded YouTube videos in extended data protection mode. This means that YouTube does not store cookies for a user who views a website with an embedded YouTube video player, but does not click on the video to start playback. If the YouTube video player is clicked, YouTube may store cookies on the user's computer. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by YouTube. For more information on YouTube's official data protection policy, please visit https://policies.google.com/privacy?hl=en-GB and https://support.google.com/youtube/answer/171780?hl=en-GB.
4.3 IP anonymization
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
4.4 Browser plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
4.5 Objection against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Google Analytics deaktivieren.
You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
4.6 Order data processing
We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics with Google AnalyticsThis website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising by Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".
5. Social Media: Facebook
We use services of the social network facebook.com, from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook") as part of your consent for the analysis, optimisation and economic operation of our online offer.
Our website uses the advertising tools Custom Audiences and Website Custom Audiences from Facebook. This generates a non-reversible and non-personal checksum (hash value) from your usage data, which is transmitted to Facebook for analysis and marketing purposes on its social platform and stored in the USA. The Facebook pixel is directly integrated by Facebook when you access our websites and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, your visit to our online offering will be noted in your profile. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we transmit data to Facebook for matching purposes, this data is encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching data that is also encrypted by Facebook.
For more information on the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0, and specifically for Facebook Custom Audiences at https://www.facebook.com/ads/website_custom_audiences/. If you wish to object to the use of Facebook Website Custom Audiences, you can also do so at https://www.facebook.com/ads/website_custom_audiences/. To do so, you must log in to your Facebook account. To do this, you must log in to your Facebook account.
To prevent the collection of your data using the Facebook pixel on our website, please click the following link: Facebook Opt-Out
When you click the link, an "opt-out" cookie will be stored on your device. If you delete the cookies in this browser, then you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.
6. Userlike Website Messenger
This website uses the Website Messenger service of Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670, Cologne, Germany. Userlike offers a messenger function for web and mobile support. The software-based solution for
The software-based chat communication solution provides real-time and asynchronous customer support, and helps to enhance customer service. Personal data collected by the messenger service may include, depending on the application.
- Date and time of the call,
- browser type/version,
- IP address,
- operating system used,
- URL of the previously visited website,
- User-generated content,
- Amount of data sent,
- first name, last name,
- e-mail address.
Further information on data protection and the collection of personal data via the Website Messenger can also be found on userlike.com https://www.userlike.com/en/terms#privacy-policy.
7. Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.
The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. An informal communication by e-mail to us is sufficient for this purpose. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.
8. Newsletter
We offer a newsletter to inform you about our products and services. You can enter your e-mail address for this purpose. We will process your e-mail address and name after receiving your consent. You can declare your revocation by clicking on the corresponding link in the newsletter email or by contacting us directly. The legal basis for processing your personal data results from Art. 6 para. 1 p. 1 lit. a DSGVO.
9. Login
Our website offers a registration option. The personal data entered as part of the registration process will be transmitted to the data controller. The data will be stored by us exclusively for internal use and for the performance of the contract.
During registration, the user's IP address and the date and time of registration are stored. This serves to prevent misuse of the services. The data is not passed on to third parties. An exception to this is if there is a legal obligation to pass on the data.
The registration of data is necessary for the provision of content or services. Registered persons have the option of having the stored data deleted or modified at any time. The person concerned can obtain information about the personal data stored about him or her at any time.
10. Disclosure of data
We do not transfer your personal data to third parties for purposes other than those listed below. We only pass on your personal data to third parties if: you have given your express consent to do so in accordance with Art. 6 (1) p. 1 lit. a DSGVO, the disclosure is necessary for the assertion, exercise or defense of legal claims in accordance with Art. 6 (1) p. 1 lit. f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in not having your data disclosed, in the event that a legal obligation exists for the disclosure in accordance with Art. 6 para. 1 p. 1 lit. c DSGVO a legal obligation exists, as well as this is legally permissible and necessary according to Art. 6 para. 1 p. 1 lit. b DSGVO for the processing of contractual relationships with you.5 . data subject rights 5.1 Revocation of consent If the processing of personal data is based on a granted consent, you have the right to revoke the consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
To exercise the right of revocation, you can contact us at any time.
11. Right to confirmation
You have the right to request confirmation from the controller as to whether we are processing personal data relating to you. You can request confirmation at any time using the contact details above.
11.1 Right to information
If personal data is processed, you can request information about this personal data at any time. To do so, you can contact the above-mentioned contact details of the person responsible.
11.2 Right to rectification
You have the right to request that we correct any inaccurate personal data concerning you without undue delay.
11.3 Right to deletion
You have the right to request the controller to delete personal data concerning you without undue delay, and we are obliged to delete personal data without undue delay, if one of the following reasons applies:
The personal data are no longer necessary for the purposes for which they were collected or otherwise processed. The data subject revokes the consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the DSVGO and there is no other legal basis for the processing. The data subject objects to the processing pursuant to Article 21(1) DSGVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) DSGVO. The personal data have been processed unlawfully. The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data have been collected in relation to information society services provided pursuant to Article 8(1) of the DSGVO. If the controller has disclosed the personal data to the public and is obliged to erase it pursuant to paragraph 1, it shall implement reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, to inform data controllers which process the personal data that a data subject has requested that they erase all links to or copies or replications of the personal data.
The right to erasure ("right to be forgotten") does not exist insofar as the processing is necessary:
for the exercise of the right to freedom of expression and information; for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) of the GDPR; for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, where the right referred to in paragraph 1 is likely to make impossible or seriously prejudice the achievement of the purposes of such processing, or for the establishment, exercise or defence of legal claims.
11.4 Right to restriction of processing
You have the right to request us to restrict the processing of your personal data if one of the following conditions is met:
the accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data, the processing is unlawful and the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data; the controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the establishment, exercise or defense of legal claims, or the data subject has objected to the processing pursuant to Article 21(1) of the DSGVO, as long as it is not yet established whether the legitimate grounds of the controller override those of the data subject. Where processing has been restricted in accordance with the above conditions, such personal data shall - apart from being stored - only be processed with the consent of the data subject or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or a Member State.
In order to exercise the right to restrict the processing, the data subject may contact us at any time using the contact details provided above.
11.5 Right to data portability
You have the right to receive the personal data concerning you and that you have provided to us in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:
the processing is based on consent pursuant to Article 6(1)(a) or Article 9(2)(a) or on a contract pursuant to Article 6(1)(b) DSGVO and the processing is carried out using automated means.
When exercising the right to data portability pursuant to paragraph 1, you have the right to obtain that the personal data be transferred directly from one controller to another controller, where technically feasible. The exercise of the right to data portability does not affect the right to erasure ("right to be forgotten"). This right does not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
11.6 Right of objection
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. The controller shall no longer process the personal data unless it can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
If personal data are processed for the purpose of direct marketing, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.
In connection with the use of information society services, notwithstanding Directive 2002/58/EC, you may exercise your right to object by means of automated procedures using technical specifications.
You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1), unless the processing is necessary for the performance of a task carried out in the public interest.
You can exercise the right to object at any time by contacting the respective person responsible.
11.7 Right to complain to a supervisory authority
They shall also have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of their residence, place of work or the place of the alleged infringement, if the data subject considers that the processing of personal data relating to him or her infringes this Regulation.
11.8 Right to effective judicial remedy
Without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 DSGVO, they shall have the right to an effective judicial remedy if they consider that their rights under this Regulation have been infringed as a result of the processing of their personal data not in compliance with this Regulation.